Tony’s Chocolonley — Fashion journal

“crazy about chocolate, serious about people” While walking around London looking for research I stumbled into an experiential marketing technique that blew me away. I’ve been talking about it for weeks since, Tony’s Chocoloney was born through my own selfishness, simply by suggesting a freebee. The storefront was simple in neon signs ‘free chocolate’, when […]

via Tony’s Chocolonley — Fashion journal

Have these influencers made a massive mistake? — Fashion journal

Having spent my whole childhood on YouTube looking for inspiration and following influencers, I found that recently as I have grown more aware of the backing on each influencer and the way in which they have to be transparent to their audience and how exactly they earn money is based on those consumers, my opinion […]

via Have these influencers made a massive mistake? — Fashion journal

Fyre – reasons for failure — Fashion journal

After sitting down and watching the documentary I found myself surprised about how quickly a project can go down hill even with so many people involved. there’s the saying.. “too many cooks spoil the broth” and In this case that was 100% evident. having a vision and having the support to achieve it is valuable […]

via Fyre – reasons for failure — Fashion journal

If you have an interest in business or just like to be nosy, check out FYRE on Netflix, unbelievable outcome and a great watch!

Does the size of a Model Matter? — Fashion journal

when do you see them? In magazines On Instagram On tv On websites Generally across all social media platforms It’s safe to say that body image has become a huge part in society. whether that is a good thing is yet to be decided… I would argue that on average the person in the […]

via Does the size of a Model Matter? — Fashion journal

If you want to read me go on a little rant about small boobies then you’re in the right place I guess. heres me trying to take the conversation away from the vs show but suggest an alternative way of thinking about online impressions.

Charlotte x

Soap and Glory Vs Aesop — Fashion journal

check out my new post about first impressions, just a little blabber from me if you fancy it! 

Can two brands selling the same products portray two completely different aesthetics? The answer is a big resounding yes, looking at soap and glory and Aesop in todays seminar was an eye opener in terms of acknowledging how important the presentation of a product is in terms of the audience it attracts and the general […]

via Soap and Glory Vs Aesop — Fashion journal