Tag: fashion

Tony’s Chocolonley — Fashion journal

“crazy about chocolate, serious about people” While walking around London looking for research I stumbled into an experiential marketing technique that blew me away. I’ve been talking about it for weeks since, Tony’s Chocoloney was born through my own selfishness, simply by suggesting a freebee. The storefront was simple in neon signs ‘free chocolate’, when […]

via Tony’s Chocolonley — Fashion journal

Have these influencers made a massive mistake? — Fashion journal

Having spent my whole childhood on YouTube looking for inspiration and following influencers, I found that recently as I have grown more aware of the backing on each influencer and the way in which they have to be transparent to their audience and how exactly they earn money is based on those consumers, my opinion […]

via Have these influencers made a massive mistake? — Fashion journal

Soap and Glory Vs Aesop — Fashion journal

check out my new post about first impressions, just a little blabber from me if you fancy it! 

Can two brands selling the same products portray two completely different aesthetics? The answer is a big resounding yes, looking at soap and glory and Aesop in todays seminar was an eye opener in terms of acknowledging how important the presentation of a product is in terms of the audience it attracts and the general […]

via Soap and Glory Vs Aesop — Fashion journal

active wear. — Fashion journal

heres my latest post on my univisity blog, talking all things related to active wear and the current social impact of the trend 

 

why has comfort become the normality for society? If you were to travel back 3 or 4 decades ago, active wear would be solely for the tennis players and the sports man, but now we wear it on the daily? have we taken comfort in these clothes that are supposed to suggest we are […]

via active wear. — Fashion journal