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Recently I went to a guest lecture featuring TANK magazine, this lecture was intended to be inspirational, however; it left me feeling slightly conflicted in terms of if the market for publishing is becoming weaker in a world where social media is blossoming into new opportunity’s and reliable access anywhere.
TANK create beautiful magazines and they made it very clear their focus is on making something they’re proud of and that looks good rather than focusing on the best way to push the product. The only reason I don’t believe this is because within the powerpoint there was a page with all the ways they have expanded TANK over the years – funnily this is also the page they spent the least amount of time talking about.
As you can see tank have pushed the publication to digital in 2014 creating the fashion scanner and making the magazine…
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